Building a Clear and Modern Digital Presence for Domasz Robotics
Domasz Robotics operates in a highly technical environment — robotics, palletizing solutions and industrial automation. My role was to translate this complex engineering background into a clear, modern and structured digital presence that helps customers understand the company’s capabilities at a glance.
The result is a complete redesign of domaszrobotics.com.pl, supported by consistent visual language, strong SEO foundations and ongoing content development.
The Foundation:
Designing a Website That Explains Complex Technology
The project began with a deep analysis of how companies in the automation and robotics sector typically present their products and services. In many cases, information is scattered, overly technical, or presented without any logical sequence, making it difficult for potential clients to understand what the company actually offers. To address this, I set out to design a website for Domasz Robotics that transforms complex engineering topics into content that is approachable, structured and intuitive. Every part of the website — from palletizing solutions to REKEN modular machines — was planned to form a clear narrative, allowing users to follow the flow of information step by step, without confusion or unnecessary complexity.
To achieve this, I built a navigation structure that mirrors how customers naturally search for automation solutions, introduced consistent terminology across all pages, and developed scalable content blocks that can expand as the company grows. The architecture of the site was carefully designed to support both technical depth and ease of use, ensuring that whether a visitor is a production manager, an engineer or a business owner, they can quickly find relevant information and understand the capabilities of Domasz Robotics. The result is a website that not only looks modern but also communicates technology with clarity and purpose.
By refining both the language and the structure of the content, the website presents advanced automation technologies in a way that feels effortless to navigate. This balance between technical depth and clarity plays a crucial role in building trust and helping customers quickly understand how Domasz Robotics can support their production needs.
Visual Language
To make the website feel cohesive and intuitive, I designed a full set of custom icons and visual elements.
These icons represent machine modules, service categories, palletizing processes and automation elements. They serve both functional and branding roles:
– making complex topics easier to scan
– visually unifying the entire website
– improving the recognisability of Domasz Robotics as a brand
The design language is minimal, technical and consistent with industrial aesthetics.
Video Production & Media Integration
To better show the machines and automation systems in real conditions, I produced and edited a series of videos for the brand.
These materials enrich the website and social channels, showing palletizing cells, conveyors, lines and REKEN modules in action — something text or static photos can’t fully capture.
Video content also strengthens SEO, time-on-page and user engagement.
Technical Content & SEO Strategy
Beyond design and visuals, I maintain an ongoing role in SEO and content development for Domasz Robotics.
My work includes:
– writing detailed, expert-level articles about robotics and automation
– preparing technical descriptions of REKEN machines
– structuring categories and service pages
– researching keywords and analysing competitors
– optimising metadata, headers, internal links and schema
– ensuring long-term organic growth
The focus is always on clarity, precision and usefulness for engineers, production managers and technical buyers.
Process Mapping & Supporting Materials
Every project for Domasz Robotics required building a consistent set of materials that strengthen the brand’s communication and make technical content easier to understand.
As part of developing the new website, I created elements that support both the visual and informational structure of the company:
- custom iconography tailored to service categories and machine groups,
- visual assets used across the website and social channels,
- refined and unified product and service descriptions,
- edited video materials showcasing machines and real installations,
- SEO-ready content enhancing visibility and improving the site’s structure.
Together, these materials form the foundation of the brand’s digital communication — ensuring clarity, consistency, and a professional tone in an industry filled with highly technical topics.
Conclusion
The Process
Building a clear digital identity for a company in the robotics and industrial automation sector requires a structured and thoughtful approach. My work for Domasz Robotics combines design, content architecture, technical understanding and long-term SEO strategy. The entire process — from the first analysis to the launch — ensures that complex engineering solutions are presented in a way that is accessible, consistent and beneficial for customers looking for palletizing systems or REKEN machinery.
Stage 1.
Analyze the industry and competitors.
Identify how automation companies communicate their solutions, map opportunities for clearer structure, and define the foundation for the new website’s content and navigation.
Stage 2.
Plan the structure and visual direction.
Create the information architecture, outline the required pages and materials, and design a consistent iconography system supporting services, modules and machine categories.
Stage 3.
Design & build the website. Develop the new domaszrobotics.com.pl layout, implement visuals, integrate videos, create technical descriptions, diagrams and SEO-ready content that explains complex processes with clarity.
Stage 4.
Launch & continuous optimisation. After deployment, I continue improving SEO, publish new articles, refine content and expand visual materials — ensuring the website evolves together with the company’s growth and new automation projects.
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